Elon Musk’s Twitter Fiasco Cost the Company $1.5 Billion in Ad Revenue

#shorts #Elon Musks ownership #Twitter #ad revenue hand #site Elon Musk’s Twitter, now known as X, is losing ad revenue hand over fist. The site is projected to bring in about $2.5 billion in ad revenue for this year, a “significant slump” compared to the past two years. The platform’s former CEO Jack Dorsey set a public goal to reach $7.5 billion by the end of 2023, but it’s looking like X is going to fall far short of that goal. In a sign of how bad things are, Musk told advertisers to go “F” themselves last month after major brands pulled out of advertising on the platform following Musk’s antisemitic tweet. In short, X is a shell of its former self and it’s only going to get worse.

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