According to a report from CNBC, Google is looking into using artificial intelligence to help companies create ads.
Specifically, the company wants to use its new PaLM 2 AI language model to help advertisers generate assets that they can use in their ads.
Other tech giants, like the Facebook owner Meta, are looking to make AI tools available to advertisers as well.
CNBC reports that Google is also looking into ways to leverage its AI model to provide video ideas to YouTubers.
The company is currently working on tools for background generation, image outcropping, and text generation that helps advertisers create “different messages for certain audiences.”
According to leaked documents viewed by the outlet, Google internal documents read by CNBC, suggest that Google wants to used its new PALM 2AI language model .
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