The UK’s Competition and Markets Authority has blocked Microsoft’s $68.7 billion purchase of Activision Blizzard, citing that it could alter the future of the fast-growing cloud gaming market, leading to reduced innovation and less choice for UK gamers over the years to come.
Microsoft had promised to put every one of its PC games on every eligible cloud service on their release day for 10 years if the deal went through, as well as shake up the whole business model, giving every game owner the rights to stream their own games to their own devices from the service of their choice.
The CMA believes that blocking the deal is the only way to ensure that Microsoft does not dominate the cloud gaming market and reduce innovation and choice.
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