According to a report by Reuters, advertising agencies like WPP and Unilever are using artificial intelligence to cut advertising costs while making more ads.
WPP’s chief executive tells Reuters that savings from generative AI can be 10 to 20 times possible.
Unilever created its own generativeAI advertising tools and used them to write spiels for one of its shampoo products.
Ken Sickles, chief product officer at digital watermarking company Digimarc, tells The Verge there should be standard policies on tagging AI-generated content.
Marketing content is technically original AI content, and context is important when looking at something, says Sickles.
In theory, any ads based on an AI could fall under that rule
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