What made Google different from Alta Vista’s search engine was its algorithm, PageRank.
The amount of links between pages.
was the central nervous system of 2000s internet culture.
Sullivan acknowledges that there are a lot of different ideas out there about how to get a prominent spot on Google results, but he praises the power of its algorithm.
He can’t think of anything that he did that caused everybody else to do the same Google search; sometimes, it could even be a meme on Google Search, like, you know, the Doodles we do.
Sullivan explains that if Google Search was the spine cord of 2000S internet culture, and Google Reader was its central nervous system, then page rank was the spinal cord of this new age of computing.
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