The companies behind the ad platform Meta announced an expansion of its Verified program today.
Now businesses can buy verification on Facebook or Instagram for $22 a month or $35 per year, respectively.
This comes as a surprise to Mark Zuckerberg.
Earlier this year, the company announced Meta Verified for creators, a subscription that gives creators a blue check and access to features like priority customer support and impersonation protection.
Businesses on the Meta platforms will soon be able to purchase a Blue Check to get exclusive features and support.
Verified businesses will also get increased visibility in search results.
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