Meta is planning to let people in the EU directly download apps through Facebook ads, setting the company up to eventually compete with Google and Apple’s app stores.
The new type of ad is set to start as a pilot with a handful of Android app developers as soon as later this year, I’ve learned.
Meta isn’t alone in wanting to become a distributor of mobile apps when the EU’s DMA goes into effect.
Microsoft said it hoped to launch an alternative app store for games on iOS and Android in Europe next year.
Even still, Meta clearly thinks it’s safer to try its test first on Android rather than Apple’s iOS.Android app stores will be available in the European Union only, as the latter do not yet have an app store
👋 Feeling the vibes?
Keep the good energy going by checking out my Amazon affiliate link for some cool finds! 🛍️
If not, consider contributing to my caffeine supply at Buy Me a Coffee ☕️.
Your clicks = cosmic support for more awesome content! 🚀🌈
Leave a Reply