In a press release, Google announces that it’s launching a new tool called Product Studio for merchants.
It lets merchants quickly edit and customize product images using artificial intelligence.
Image: GoogleText prompts can be used within Product Studio to quickly make visual adjustments to product images, such as adding new backgrounds for seasonal campaigns.
Product Studio can generate different background scenes to suit different ad campaigns or simply replace a plain or ugly backdrop.
What Product Studio provides is convenience — if you’re already using Google’s Merchant Center, then you can spice up your images without jumping between platforms.
Google says that other companies like Meta are also testing similar generative AI tools for advertisers within its recently announced AI Sandbox, and many graphic design applications like Canva and Adobe Express have released AI-powered features for removing backgrounds and generating objects.
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