Google is in hot water over its new video ads

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Google is in hot water over its new video ads

The report centers around one of Google’s video ad formats, called TrueView.

Adalytics discovered that Google has been placing ads in small, muted video players that appear in the corner of the screen.

This violates US sanctions.

Google is facing scrutiny over claims it misled advertisers about where it places video ads.

Jammi found that this was not the case according to Google’s own support page.

Instead, Adalystics discoveredthat Google had been placed ads in large, mutedVideo players that appeared in the cornered screen.

While Google says it vets its third-party partners based on the criteria in its Video Ad Safety Promise, that seems at odds with some of the websites where it runs ads.

Jammi finds that Google offers advertisers the option to opt out of running ads on third party sites but does not offer any way to do so.

#shorts #techshorts #technews #tech #technology #Google #video ads #Adalytics

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