The company offers the new features to advertisers for free, but says they could increase its revenue if AI-generated text and images encourage businesses to place more ads, or draw more clicks from consumers.
Offering generative AI in ads is likely expensive, because the computing costs to operate text-
and image-generating models is sky highGoogle also announced a new feature that it called “ad intelligence.”
This new feature automatically changes the text of English-language search ads based on what a person typed into the company’s search box and Google’s data on the advertiser.
Jerry Dischler, the vice president overseeing Google Ads, says the service will deliver more relevant, beautiful ads to users, offer more creative freedom for advertisers, and deliver better performance.
He declined to discuss specific financial prospects for generativeAI in ads.
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