The Federal Trade Commission has fined The Bountiful Company $600,000 for artificially inflating the ratings and reviews of its products on Amazon, a practice known as review hijacking. The company was accused of taking advantage of Amazon’s variations feature to combine different products, with different formulas, into the same listing to deceive customers into thinking the ratings of its more popular items applied to its newer ones. The FTC has also ordered the company to stop making similar representations in the future and using deceptive review tactics.
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